Real Estate Technology and Property Trends

Real Estate Technology and Property Trends in 2023

The real estate sector, which was one of the last industries to adopt digitization, is aggressively making up for it by adopting the hottest real estate technology trends.

Technology adoption in the real estate industry has lagged behind that of other industries. It was partially brought about by a reluctance to abandon tried-and-true strategies. The efforts of large firms to create exclusive real estate technology solutions have contributed to the slowdown in the adoption of this technology.

But these problems are now less of a concern, and real estate technology has grown in popularity recently.

These companies are mostly concerned with how to make better property management and investment choices. Real estate companies will need to adopt some of the most important real estate tech developments, including virtual reality (VR), artificial intelligence (AI), and the internet of things (IoT), to do this.

Real Estate Technology Trends for 2023 

Real Estate Technology and Property Trends

Some characteristics are crucial to users, according to the 2021 NAR Home Buyer and Seller Generational Trends study. They include things like pictures, in-depth information, floor plans, real estate agent contact information, and virtual tours.

3D Virtual houses and Apartment tours 

Solutions that let potential buyers take a virtual tour of houses while choosing are closely related to search apps. It saves time and money by avoiding the need to visit several homes, many of which may be eliminated from the buyer’s list of prospective purchases through virtual viewing, making it one of the major digital trends in real estate for 2023.

Of course, before making a physical choice, the majority of purchasers will want to see the home. However, choosing the greatest fit may save both the consumer and the real estate agent a lot of time and money. Additionally, modern VR technologies provide nearly lifelike virtual tours of homes where you can quickly inspect the status of the property, interior features, and furnishings.


Even tech-savvy readers might not instantly link blockchain technology to real estate. While many people are aware of the blockchain’s role in cryptocurrencies, it also has several uses in other sectors of the economy, including real estate.

Blockchain technology may be used to validate encrypted transactions and make sure that financial records have not been tampered with. It will be beneficial for investing in fractional real estate and enable landlords to sell a portion of their ownership in a particular holding.

Mobile apps 

Real Estate Technology and Property Trends

Mobile technology is one of the most effective tools employed in the sector, as shown in the creation of many real estate applications. Mobile platforms for renting and buying are the most common.

Compared to the conventional methods of finding a flat or house, these applications provide a number of benefits for potential tenants. The regular updating of databases allows for more immediate information on newly listed properties and those that are no longer accessible.

Apps made specifically for their purposes are also available to consumers interested in buying, selling, or renting real estate. They can assist you in finding the home of your dreams and connect you with a real estate agent to aid with the transaction.

Data Management 

Data management is one of the digital advancements that are having an influence on the real estate industry. Decisions will be influenced by data, and because there is yet no centralized national agent system, new companies will have limitless potential to improve and alter the current procedure. Therefore, now is the ideal opportunity to develop a novel solution for this sector. You may create an application that will analyze a sizable quantity of data and deliver useful data that real estate market players need in order to make decisions. Your answer, for instance, can demonstrate the dependability of a builder and their structures.

Lead Generation 

Real Estate Technology and Property Trends

Artificial intelligence-powered conversation chatbots will start discussions and reply to questions right away. It will help agents gather, interact with, and qualify internet leads. Using natural language processing, these bots will also handle the earliest phases of working with a potential client. With the aid of this technology, agents may stay in contact with their clients around-the-clock and get fresh leads during normal business hours.

These real estate trends have been highly beneficial during 2023, and in our opinion, they will still be applicable in 2023.

Digital Engagement 

End-users are given access to more touchless services, making the process safer and healthier. Direct digital connection and revolutionary real estate technologies would automate conventional processes, such in-person property tours. In order to make a selection, buyers and estate brokers won’t need to visit every flat or home. As a result, high-quality images, digital brochures, and virtual tours should be used. People can observe every component in depth as a result.

However, it is far more significant when purchasers can view houses that are still being built in applications. Direct engagement is one of the most popular forms of marketing at the same time since the developer shares pictures of the building’s condition every month, improving its credibility in the eyes of buyers.

Artificial Intelligence and Conversational Chatbots 

Real Estate Technology and Property Trends

Nowadays equipment used in the PropTech sector generates a lot of data. With the use of this data, AI can produce analyses that help with risk assessment, information on current trends, and a better knowledge of customer demands.  

It might take a long time to manually process this much data. However, with the help of AI, PropTech companies can quickly analyze huge amounts of real-time data to produce insightful results. 

Additionally, AI offers clients a remarkable user experience. The way individuals buy and rent residences has changed as a result. This is due to the fact that they may now see choices based on suggestions, browsing history, etc. 

AI chatbots 24/7 link those involved in the purchasing, selling, or other processes to the clients. It responds to their requests immediately. It improves teamwork and expands the customer base that businesses may serve. They can even repair construction equipment more easily thanks to AI chatbots.

Big Data 

By recommending houses based on past preferences, real estate websites attempt to personalize the experience for its users. Future real estate will be heavily reliant on big data. It enables the software to suggest more informed and individualized searches.


One of the emerging businesses that is expected to expand significantly in the next years is proptech. By 2050, it is anticipated that the world’s population will have doubled, increasing demand for real estate.

In any case, opportunities will grow as people throughout the world become more used to technology. The real estate sector affects everyone to some extent, thus it will have a huge influence on a lot of people’s lives in the years to come.